About Us

The Panache story

About us

The path to panache

Who we are

Most thought it was a crazy idea to set up a travel company soon after 9/11. We thought otherwise.
We conceived and created Panache World in December 2001. And we haven’t stopped thinking about all that we have done in the past 24 years!
It has been an amazing journey of learnings, and we have evolved with time. Somewhere along this journey we stopped thinking of ourselves as travel agents and started seeing ourselves as travel advisors. That confidence came from our travel pursuits intended to discover the world and build relationships with people on the ground. By standing testimony to the fact that ‘travelling the world and building relationships is the best education one can get’, we feel we are now part of a global family.
We started small. We are still small. Our clients, who we owe much gratitude to, have not only become our repeat customers but have also been generous and gracious in recommending us to their friends. We have thus grown by word of mouth.
What we do for our clients is seemingly simple: we listen, we learn, we understand, and we custom-build a trip for them — exactly in line with their interests and budget — using our acquired travel intelligence. What is not as simple is to invest, learn, establish and build relationships with like-minded ground partners and hotels across the world. But it is an endeavour we enjoy!

A fantastic fact about our clientele? We have clients in different parts of the world reaching out to us — from the USA wanting to travel to South America (or, for that matter, in Singapore wanting to travel to Iceland) and yet, they book with us in India! This has given us a global perspective on how we understand and deliver travel experiences.
We believe travel today is more about experiences that transform you within and become memories, stories that you cherish sharing with your family and friends. We embed these experiences in the trips we design for you. Of course, it is equally important to pair the right accommodation to your personality, to pace the trip to your liking, and to take care of travel logistics so that you don’t have to stress over it. And, we do all this with utmost thought and care.
This website may have limitations on how many destinations we can feature, but the fact is our clients have travelled through us to 73 countries and counting! We pretty much cover the world.
So, all one has to do is wish for a destination and we deliver … with a distinct panache!

What Makes Us Get Out Of Bed

Our passion

To curate authentic travel experiences that go beyond the ordinary, fostering a deeper connection between travellers and the diverse world we inhabit. We are committed to crafting journeys that celebrate cultures, history, and nature while promoting responsible tourism practices.

Panache leadership

Our founders

With a combined seven decades in travel, hundreds of countries travelled, and billions of miles clocked under their belts, Panache’s Co-Founders, Loveleen Arun and Sanjar Imam are passionate about the idea of travel as a transformative experience.

Sanjar Imam

Co-Founder

As a luxury travel consultant, I hold a deep conviction that travel is the storyteller’s art, and every journey we embark upon is a new chapter in our personal narrative. As a travel designer, I am dedicated to going beyond the ordinary, weaving unique perspectives into every client’s travel experience. I am unwaveringly diligent about re-inventing the way we design trips to unique destinations, ensuring that each itinerary unfolds like a beautifully crafted tale, with every moment becoming a cherished memory. With a commitment to providing unparalleled luxury and authenticity, I invite you to embark on journeys that not only take you to extraordinary places but also make you the storyteller of your own

Loveleen Arun

Co-Founder

I firmly believe that travel has the remarkable power to make us not only richer in experiences but also kinder and more compassionate individuals. It’s in those moments when we immerse ourselves in a new culture, connect with the local people, and gain a deeper understanding of their way of life that our hearts open, and our perspective broadens. My passion lies in crafting meticulously curated itineraries that do more than showcase the beauty of a destination; they bring you closer to it, its people, and its culture. It’s about those authentic encounters, the shared stories over a meal with locals, the awe-inspiring moments that lead to self-reflection, and ultimately, the transformation that happens within us.

The golden age of travel

A new brand identity for our 25th year

Bespoke. Made-to-measure. Handcrafted. Call it what you want, but for the last 24 years, we’ve been bullish that customization is the key to keeping travel advisors relevant. Our new tagline: “Handcrafting luxury travel” means designing personalized experiences that honor the timeless essence of luxury. “Handcrafting” reflects our commitment to tailoring every journey with precision and care, ensuring that each detail aligns with the individual traveler’s desires. Our tagline, “A dash of Panache,” embodies the extra touch of refinement and elegance that sets us apart. Our new logo, featuring a vintage zeppelin and trunk, encapsulates this essence, bringing a whimsical, nostalgic spin to modern luxury travel.

Exclusive access

With decades of industry expertise, we unlock the doors to exquisite properties and experiences beyond the ordinary reach. Our discerning clientele enjoys unprecedented entry to the world’s most coveted destinations.

Personalized expertise

Our recommendations are born from extensive, first-hand exploration. We craft travel itineraries with an intimate understanding of each destination’s unique allure, ensuring your journey is as exclusive as it is enchanting.

Conscious experiences

We believe luxury travel should not only be exceptional but also conscious. Our commitment to sustainable exploration means every trip you embark on with us leaves a positive imprint on the planet, marrying indulgence with integrity.

Press features

In the media

To be featured in such compelling publications about our work in travel curation is an honour. And something we’re so happy to share. Take a look at some of the things we’ve been up to, and how our vision and passion grow every day!

Our evangelists

Friends of Panache

Our friendly advisory panel comprises a select group of distinguished individuals who bring a wealth of expertise from diverse fields. Their insights help us immensely to curate travel offerings that transcend expectations.

SUSTAINABLE TRAVEL

Sustainability is more than a trend to hop on. We’re committed to helping you travel consciously. As proud members of the Pristine Mood program by the Serandipian Network, we are dedicated to championing responsible travel practices that protect the planet and empower local communities. We believe in creating extraordinary journeys that leave a positive footprint, and our commitment to sustainability is woven into every aspect of our offerings. Loveleen Arun, a founding director in the company, is a certified advocate of transformational travel and has undergone rigorous training in the art of mindful exploration. We endeavour that each experience we craft fosters personal growth, cultural understanding, and environmental stewardship.